Comments      Leave a Comment
      MORE Industry News

0

The recording industry is making more money from fan-made mashups, lip-syncs and tributes on YouTube than from official music videos.

“It’s a massive growth area. We’re very excited about the creativity of consumers using our repertoire and creating their own versions of our videos,” said Francis Keeling, the global head of digital business for Universal Music Group.

For example, a video of American comedian Steve Kardynal wearing a bikini and lip-synching Carly Rae Jepsen’s “Call Me Maybe” for unsuspecting viewers on Chatroulette racked up more than 14 million views, which earned ad dollars for the record label behind Jepsen’s hit single.

User-generated content, which includes mashups and fan-made music videos, are actually generating more money for record labels than the official music videos posted by record labels, Keeling said.

“A lot of that is due to consumers putting more and more repertoire and new versions up there, but also it’s YouTube getting better at advertising,” he said. (The Star)

Comments

Monks Of Mellonwah
Featured
The Fall Four
The Fall Four are a brand new pop band from Chicago, IL. The band recorded in Los Angeles to record with producers Mudrock and Khris Lorenz (Plain White T's, One...
Read More
Kings Picks
PUBLIC
Buzz Track: Make You Mine PUBLIC an indie-pop trio have been making a name for themselves. The band has gained notoriety through festivals like SXSW, CMJ and ...
Read More
Industry News
19 Year Old YouTube Star Troye Sivan lands #1 on iTunes
19 year old Troye Sivan landed on the #1 spot on iTunes this week. His EP will be released in mid August. He has a hit song called “The Fault in Our Stars.” ...
Read More
Interviews
Vava Voom artist interview
Buzz Track: Supersonic featuring Sean Kingston Swiss pop singer Vava Voom is an up-and-coming artist. She teamed up with Sean Kingston (Beautiful Girls, Fire ...
Read More
Follow

Home

     

About

     

Artist Promotion

     

Contact

     

Daily Readership

Copyright 2014 Kings of A&R     Website by PaleBird