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LA-based Charming Liars is an artist to keep on the radar. The trio just released the video for their latest track Insomnia. The emotionally charged video was directed by Phillip Lopez (Cold War Kids, Kygo, Selena Gomez) and stars Amanda Booth, that centers around a love triangle encompassing drugs sex, and violence.

The track  has been added to several Spotify playlists as well as radio stations in Kansas City, Miami, Denver, San Diego, and Corpus Christi. “Insomnia” follows the previous  single ‘Soul‘, which garnered 600k YouTube views and 150k Spotify streams. Moreover, Elton John just spotlighted Insomnia on his Beats 1 radio show. The band has shared the stage with Kings of Leon, Jack White, Blaqk Audio, Night Riots.

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  • Think! Catchiness doesn’t make a song a HIT. Exposure does.
  • Think! Radio still has great distribution power, but it no longer holds a monopoly on exposure.
  • If content is king then distribution is the kingdom.
  • If one million people streamed your song, it’s a HIT - that 99% of the country never streamed.
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