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Taylor Swift’s music label Big Machine is predicting the latest album ‘Reputation’ will move close to 2 million units first week. This is more than her previous releases. In fact, this is historic.

A Target spokesman notes, “Reputation is our biggest entertainment pre-sale of all time, across movies, music and books” and additionally stated that overall Target expects the album to be the biggest release of the season.

Although data analysts claim the 2 million first week album sales is an overreach, Big Machine is claiming the number is real close.


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