KOAR (Kings of A&R) was the only media outlet that I’m aware of that predicted the Grammys would have a historic viewership decline. It may have been the least watch ever since its formation.
2018 KOAR predictions: 1) Spotify goes public 2) Amazon becomes more of a player in streaming music 3) Rap will have peaked giving room for another genre 4) more acts will break without a big music label 5) The Grammy’s will have a historic low in viewership.
— Kings Of A&R (@kingsofar) January 3, 2018
“With a 12.7/21 in metered market ratings, the Recording Academy’s big hootenanny was also way down from the early numbers for the LA-based February 13, 2017 59th annual show. By way down, I mean a just over 20% decline from last year to what looks to be an all-time low for the ceremony.
Facing the midseason debut of The Walking Dead and even a bit more competition on the rest of the Big 4 than last night’s show, last year’s Adele dominated Grammys eventually claimed 26.05 million viewers and a 7.8 rating among adults 18-49 when the final numbers came in.
Year-to-year, those results were up a tiny bit in total sets of eyeballs from the 2016 Grammys, which were held on a Monday, but basically the same as the February 15 show of almost two years ago in the key demo. All of which had a bottom line of the 2017 Grammys being the most watched since 2014 but the second lowest rated since 2009 – with only 2016 going lower by half a hair.” (Deadline)