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Hotels are now sticking their nose in the music business. You heard it right. In fact, the experiment is already on its way with the first artist signing. The Marriott owned W Hotel Records signed R&B singer-songwriter Amber Mark. The first release by Mark is a Kings Go Forth’s “High On Your Love”. The Hotel chain noted it will sign 4 artists in the coming year. Unlike Starbucks which launched a now defunct record label in 2007, the Marriott backed music label will provide the artist with recording space, video shoot locations, distribution, streaming services and even vinyl production. How will W Records attract artists? They’ll get exposure to the million members of Marriott’s global rewards programs says the Hotel Chain. We’ll follow the new signings and keep an eye on the impact.

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