Ariana Grande revealed she’ll drop a new song with singer and songwriter Victoria Monét.
man, let’s drop it tomorrow night @VictoriaMonet 🖤 seven rings is ab to be number one for eight weeks and the album might go back to no. 1 too…. we need to celebrate tbh ! life too short and too sweet rn. 🧚🏼♂️ hmmmmmmm.
— Ariana Grande (@ArianaGrande) March 28, 2019
This means, no pre-release strategy, teasers, and radio station visits. To make sure the public is aware, artists typically promote their music releases from weeks to even months before the actual release.
In fact, Grande revealed that promo runs were taken a toll on her health and that impulsive releases were easier.
“Jus [sic] saying, thanks for being supportive of my random, impulsive and excessive music releases. The first few years of this were really hard on my mental health and energy.” “I was so tired from promo trips and was always losing my voice and never knew what city I was in when I woke up,” she added. “It was so much. It was worth it and I am grateful for everything I learned and accomplished when I did things that way, of course.”
She earlier said:
“We have to do the teaser before the single, then do the single, and wait to do the preorder, and radio has to impact before the video, and we have to do the discount on this day, and all this (expletive). It’s just like, ‘Bruh, I just want to (expletive) talk to my fans and sing and write music and drop it the way these boys do. Why do they get to make records like that and I don’t?’ So I do and I did and I am, and I will continue to.”
Of course, once you have an audience like Ariana, you can drop singles. With a new artist, although tiring, promotional runs are a necessity.