“I watch ‘Ghetto Brawls’ when I’m driving,” Method Man told GQ Magazine last summer when asked about his favorite viewing while in the car.Â “It’s a DVD of people just having fights in the hood.”
Scenes include A shoeless, elderly drunk who is tormented by a group of thugs who laugh hysterically as they douse his head with antifreeze, drop his personal belongings into a storm sewer and knock him to his knees with a milk crate. In another scene, a young man is dragged from his parked car and beaten repeatedly outside a liquor store; his head stomped into the pavement until he loses consciousness. One of his attackers steals cash from his pocket as he lies lifeless in a parking lot.
Valerie Smith, a Toronto-based anti-violence crusader “For someone like Universal to be peddling this, that’s outrageous,” she said. “If you take the footage of the homeless person, that’s a crime. That’s assault. And this is most definitely going to encourage kids to videotape stuff like this and submit it.” “It’s like we’ve gone back to the gladiator age and we’re at the coliseum. We’re supposed to be becoming more civilized. Instead we’re kind of rocketing backward.”
Universal Music Canada and its partner, Navarre Canada, distribute Ghetto Fights and Wildest Street Brawls in this country.
Rob Stringer who is the younger brother of Sir Howard Stringer, the chief executive officer of SonyÂ officially took the lead of the Sony U.S. label group -Â replacing Ienner, the longtime executive. Stringer, who had headed the company’s U.K. division, is said to be scrupulously going over the company’s personnel rolls looking for cuts.
Despite nearly 2,000 layoffs worldwide following the 2004 merger between Sony Music and Bertelsmann’s BMG, “The cost structure is still bloated,” said one source.
Another source said Stringer’s tinkering is about “undoing Don nie’s legacy and the structure he put in place.”
One area that is sure to be altered is Sony’s urban music division, which right now sits outside the division’s two main labels – Epic Records and Columbia Records – andÂ has hit artists as Beyonce, Shakira, AC/DC and Jessica Simpson.Â
Billionaire investor and dot-com veteran Mark Cuban had harsh words on Thursday for YouTube, saying only a “moron” would purchase the wildly popular start-up. Cuban, co-founder of HDNet and owner of the NBA’s Dallas Mavericks, also said YouTube would eventually be “sued into oblivion” because of copyright violations. “They are just breaking the law,” Cuban told a group of advertisers in New York. “The only reason it hasn’t been sued yet is because there is nobody with big money to sue.”
In other remarks, meanwhile, the often-controversial Cuban also told advertisers that the reach of YouTube is limited, particularly when it comes to user-generated videos.
“User-generated content is not going away,” he said. “But do you want your advertising dollars spent on a video of Aunt Jenny watching her niece tap dance?”
“Somebody puts up something really good and you get, what, 60,000 viewers?” Cuban added during the event at Advertising Week in New York.
YouTube now offers advertising through banner ads, promotions and sponsorships. It has said it plans to roll out a range of different advertising options over the coming year.
Viral Campaigns are usually a waste of money
Cuban cautioned advertisers against investing heavily in so-called viral campaigns that are spread by users beyond their initial point of distribution on YouTube or other video sharing sites. But he touted opportunities to run commercials on high-definition television such as his HDNet network.
“What makes viral so special is it’s so hard to do. It’s so hard to plan. It’s hard to stand out,” he said, describing 99 percent of money advertisers spend on viral campaigns as “wasted.”
Point well taken. Advertising dollars spent on amateur videos? C’mon. The world is faced with enough mediocrity. Also, the newÂ industry buzz word is “Viral Campaigns”.Â I have received many calls from start ups that claimÂ they can exploit artist videos through clever marketing techniques that will result in brand awareness and exponential sales. Viral Marketing is beneficial to mediocre artists. They need all the help they can get. They can sell a couple of CD’s and make Amazon money. Next……………………………
After a long and winding road thatâ€™s too much to go into here, the Section 115 Reform Act a/k/a SIRA (or the â€œCopyright Modernization Actâ€? as it came to be called) has been withdrawn by Representative Lamar Smith.Â Although there were some major warts that developed in the form of amendments to the bill, itâ€™s a real shame that this issue couldnâ€™t get resolved and another session of Congress will pass without songwriters getting paid monies that are accruing at all the online subscription services. CONTINUE READING
Warner Music who just struck a deal with YouTube yanked it’s videos from Yahoo Music according to the Wall Street Journal. According to reports Warner became concerned that Yahoo was not promoting its videos heavily enough. Earlier this month, Universal Music yanked its content from Fuse, a cable and internet outlet that mostly features music videos.