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MTV

Miley Cyrus ran around on Sunday’s MTV Video Music Awards nearly naked, and then flashing her nipple during a costume change.

As the camera panned backstage, Miley¬†failed to cover up and the broadcast quickly cut away to the crowd while she continued to talk. She then said, “What’s happening? Oh, sorry.”

Throughout the show, she sang about smoking marijuana and during the final performance of the show – ok, lets stop here. The fact is, Miley and MTV are desperately looking for a scandal that will make Monday morning news.

It’s no secret that MTV is trying to reinvent itself to combat sinking ratings and disinterested teens. MTV primetime programming is reaching 40% fewer viewers in the 12-to-34 target demo than it did five years ago, according to Nielsen.

MTV hasn’t a big hit show in quiet some time. Interest in MTV’s reality shows that came to dominate MTV’s schedule is fading, and, at 23, The Real World is older than its target audience. “Big shows are once in a few years for any network,” says John Janedis, equity analyst at Jefferies. “It’s becoming harder to have smash hits.”

“It’s the perfect storm,” says a former MTV programming executive. “The audience is going digital, reality TV is running dry, there’s more competition for scripted programs. I feel for the executives there.”

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King of pop

Born on this day, August 29th, Michael Jackson is recognized as the most successful entertainer of all time by Guinness World Records. He won Grammys, he influenced fashion, and invented dance moves that inspires artist today. He shook hands with presidents, prime ministers, & the heads of state. Michael Jackson is the legendary King of Pop.

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Lady Gaga

Everybody had the moment when they realized they messed up. When Lady Gaga’s debut album “Fame” was nominated for six Grammy Awards, it was at this moment, music executive L.A. Reid knew he messed up. The story goes like this. Reid had signed her when he was the head at Island Def Jam and then dropped her.

What would you do if you were a music executive working with Lady Gaga in the beginnings of her career. Would you drop her?

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DJ

The income of DJ’s is exploding. In fact, Scotland’s Calvin Harris topped a Forbes list of the world’s highest paid DJs, earning $66 million that surpassed Hollywood actress Jennifer Lawrence.

“The rise of dance music has been astronomical… I happened to be in the right place at the right time,” Harris told Forbes.

Harris was followed by French DJ David Guetta ($37 million) while Dutch DJ Tiesto came in third with $36 million, while Americans Skrillex and Steve Aoki rounded out the Top 5, making $24 million apiece.

EDM is the fastest growing genre of music.

The Tide

Los Angeles based pop band The Tide¬†recently signed with The Vamps new record label under EMI Universal. The band began posting cover songs on YouTube such as ‘She Looks So Perfect’ by 5 Seconds of Summer and ‘Steal My Girl’ by One Direction and later on started performing their original songs on The Vamps World Tour 2015.
Ben McLane

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Green Label Sound: Open Call, the Search for New Sound
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