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Everybody is bailing at Jay Z’s Tidal including Jay Z himself according to insiders. A mass exodus is happening even though Madonna recently said “this is just beginning for Tidal” in the beginning of the week.  This failed venture has cost Jay Z millions of his own money according to sources.  These Hollywood stars may figured out that ‘technology’ disruption has weakened ‘celebrity branding’. Throwing a celebrity behind a product no longer guarantees a successful launch.

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Lana Del Ray

Many people cry when they meet celebrities, especially the ones who have a crush on that particular individual. The degree of devotion to celebrities can range from a simple crush to a delusion that they have an intimate relationship with the star which does not exist. In some cases, this can lead to stalking behavior. This can easily switch to hatred of the previously loved celebrity, and result in attempts at violent attacks, one notable incident being the death of Rebecca Schaeffer by a stalking fan in 1989.

Above, Lana Del Rey comforts a very emotional male fan after signing an autograph for him.

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Tov Lo

Tove Lo says a rock star is expected to act like a mess, sound like a mess & look like a mess. People don’t expect you to show up on time and be professional. But when you’re a pop star, you have to do all that, look perfect and be a role model.

Pop stars like Taylor Swift spend hours putting on makeup before performing a show or even going to the gym. She is always anticipating a camera moment from either a fan or a paparazzi and she can never look a mess.

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Apple hits 10 million subscribers in just 4 weeks. The struggling streaming service Tidal only has a couple of hundred thousand sign ups since its launch 5 months ago. But Madonna defended Jay Z’s Tidal & tells the press this is just the beginning. Tidal has a tough road ahead even with celebrities pushing it. Apple is a fierce competitor.

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Taylor Swift

Taylor Swift approached Apple with concern for its 3 month free music trial & not the music labels. Is there more to the story? It doesn’t add up.

Two weeks after Apple released its new $10-a-month streaming service, the pop star wrote the company a public letter on her Tumblr, explaining why she’s withholding her latest album,1989, from the subscription-based platform.

“I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.”

“These are not the complaints of a spoiled, petulant child. These are the echoed sentiments of every artist, writer and producer in my social circles who are afraid to speak up publicly because we admire and respect Apple so much. We simply do not respect this particular call.

I realize that Apple is working towards a goal of paid streaming. I think that is beautiful progress. We know how astronomically successful Apple has been and we know that this incredible company has the money to pay artists, writers and producers for the 3 month trial period… even if it is free for the fans trying it out.

Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing. I say this with love, reverence, and admiration for everything else Apple has done. I hope that soon I can join them in the progression towards a streaming model that seems fair to those who create this music. I think this could be the platform that gets it right.

But I say to Apple with all due respect, it’s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”

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