Topgolf which is expanding into music entertainment teamed up with Matador Content and music publisher BMG for the second season of Who Will Rock You?, a weekly elimination-style show that will feature unsigned artists and celebrity judges.
The show will premiere March 28th on Topgolf’s digital channel (available on streaming platforms like Amazon Fire and Roku) and will feature 12 unsigned bands. The winner will partake on a Top Golf concert tour that ventures across the country and sign a development deal with BMG.
Lil Nas X inked a deal with Columbia. The Atlanta rapper released a track in December 34 Ghosts IV which sparked over 20 million Spotify streams. His latest “country trap” single Old Town Road has clocked over 10 million YouTube views since its release. The single led to a seven figure bitting war among the music labels. Ironically, he posted on Instagram last year that he dropped out of college last year to pursue music full time – “Everybody thought I was crazy,” “I knew what I was doing. Thank you everyone, this just the mf beginning!”
According to a new report by industry news outlet Music Business Worldwide, the three major music labels made $6.93 billion combined from streaming in 2018. Universal Music Group, Sony, and Warner are clocking $19 Million a day from streaming along, which translates to $800,000 per hour just from music streaming services.
Universal’s biggest selling artists in the year included Drake, Post Malone, Ariana Grande The Beatles and XXXTentacion.
Music labels take approximately 80 percent of those earnings as part of traditional record deals. In other cases, mega artists tend to negotiate a more favorable royalty split – typically around 50/50.
In a recent interview, Justin Bieber claims he became “very arrogant and cocky”.
The Canadian singer who has been under the guidance of manager Scooter Braun admits he started out as a real artist but later became manufactured.
“I was real at first and then I was manufactured as, slowly, they just took more and more control,” Bieber said, adding: “I started really feeling myself too much: “people love me, I’m the shit” – that’s honestly what I thought. I got very arrogant and cocky. I was wearing sunglasses inside.”
Bieber who has been on hiatus since 2015 say, “Just thinking about music stresses me out.”
He also notes, “I’ve been successful since I was 13, so I didn’t really have a chance to find who I was apart from what I did. I just needed some time to evaluate myself: who I am, what I want out of my life, my relationships, who I want to be – stuff that when you’re so immersed in the music business you kind of lose sight of.”
This biggest pop artist right now is Lauren Daigle. In fact, the Louisiana girl landed her first top 40 hit with You Say. She’s unique because she was never backed by a big machine with big budgets for press, celebrity endorsements, advertisements, and other media companies. She built an audience through performing and releasing thought provoking songs that people connect too, influencing a new generation of females.
Upon the release of You Say, we posted an article ‘Lauren Daigle Ready For Domination‘. Now, she’s more than ready. It’s full takeover status. It just comes down to a few big market radio stations jumping on board. Why haven’t they? The good new is Warner Bros. is promoting the song to pop formats, while Centricity continues to work it to Christian radio according to Billboard.
Here is why top 40 radio needs to embrace Lauren Daigle.
You Say has clocked over 115 million on-demand U.S. audio and video streams combined and sold 368,000 downloads to date.
Billboard Mag notes:
Adult pop programmers playing “You Say” find the song an easy fit.
“A segment of our audience is familiar with Lauren Daigle from Christian radio, but whether they know her or not, the song connected quickly,” says Jill Roen, assistant program director and music director at Adult Pop Songs reporter KSTP Minneapolis. CONTINUE READING