Although Emo Rap has been around for a long time, analysts say the genre had an explosive year. Emo Rap is a subgenre of hip hop that blends lyrical themes of emo music. Emo rap is also called SoundCloud Rap. Who are these SoundCloud rappers? Well they would be Lil Pump, Lil Peep, Lil Xan, Future, Juice WRLD, and Migos.
In fact, it was Jarad “Juice WRLD” Higgins that was Spotify’s “breakout artist of the year”. But can a Spotify breakout artist compete in the mainstream?
Popular charting rappers like J. Cole, Russ, and Eminem have become dissenters while criticizing the scene as mumble rap.
“Emo rap grew 292 percent in 2018 over last year,” wrote Spotify’s trends expert Shanon Cook in an email. “According to our data, emo rap’s share of listening started increasing in the fall of 2017, but really took off in 2018.”
Erika Montes who works at Soundcloud, said that early artists created the genre using influences from Atlanta’s Trap scene, emo, punk and beats reminiscent of the 90s.
Critics of the genre claims it glorifies drug use. Drugs like opioids, heroin, and fentanyl have been linked to the scene. But then again, those same drugs were linked to the 90’s grunge scene that killed off many rockers.
The emo rap scene appeals to a community who are searching for something real. Will it dominate mainstream? Probably not. SoundCloud rappers are to rebellious for the mainstream. How long will it last? Nobody knows. The emo rock scene that birthed artists like My Chemical Romance and Fallout Boy lasted for 8 years. Many of the emo bands were embraced by top 40 radio. The SoundCloud rappers are probably to edgy to enjoy the same worldwide appeal, but they are big enough to be trolled by Eminem.
18 year old who goes under the moniker mxmtoon releases Porcelain. While indie folk could put you to sleep, she manages to catch a vibe with just a vocal and a ukulele, mastering the craft of writing bedroom folk. She’s amassed a decent online following garnering support from Mr. Suicide Sheep, Indie Nation, and Koala Kontrol. Having a bunch of performances lined up, her Moroccan Lounge show on 1/25 in LA is sold out. Unlike other indie artists that tend to hide behind their music to their own detriment, mxmtoon has a personality and is vibrant in her YouTube videos. We took a peek behind mxmtoon’s method that has attracted thousands of listeners.
Was there one particular influencer that gave you the audience? ex. popular YouTube music channel Mr Suicide Sheep.
I definitely feel a lot of early support came from youtube channels that took time to help me out as an artist. In the beginning I didn’t receive a whole lot of attention from larger influencers or music channels and so the accumulation of smaller channels helped me jumpstart for sure! I still feel as if one of the most important aspects of how my audience grows is simply due to sharing my music by word of mouth. I’ve got an incredible fanbase that helps to share my art with others.
What else was the main driver for your fanbase? Songs or YouTube videos?
Personally, I think the main driver would be the combination of the two. Songs are so important in the way they can emotional connect with people, but making content like youtube can also connect with others on a personal level. I definitely want to make sure I’m a whole being on the internet and doing Youtube and making songs in tandem with each other helps me achieve that.
Where do you get the most fan engagement? Instagram or YouTube ?
Fan engagement totally depends on the platform! I find people like different things on different social medias. With Twitter I can be pretty goofy and interact with people that way or on YouTube I get to do more video content and talk to people there. I feel like instagram is probably the platform I find easiest to connect with people that listen to me, thanks to the comment system and also stuff like live-streams, polls, and Q&A features. CONTINUE READING
Katy Perry managed to the grab the first spot on the annual list of the highest-paid women in music. She made $83 million for the year topping Taylor Swift ($80 million), Beyoncé ($60 million) and Pink ($52 million).
Despite releasing an album that fell below expectations, Katy’s tour earned $1 million a night and American Idol gave her a $20 million paycheck which helped her secure the #1 spot.
Here is the complete list:
Katy Perry ($83 million), Taylor Swift ($80 million), Beyoncé ($60 million), Pink ($52 million), Lady Gaga ($50 million), Jennifer Lopez ($47 million), Rihanna ($37.5 million), Helene Fischer ($32 million), Celine Dion ($31 million), Britney Spears ($30 million)
The music business is known as the business of exception and this is definitely an exception. Pop singer Mariah Carey who fell out of the public eye recently appeared on The Tonight Show Starring Jimmy Fallon to promote her new album Caution. Ironically, her album Glitter, a commercial flop, that was released nearly 20 years ago became a topic of discussion. In fact, she said that her life was nearly ruined when she recorded the album Glitter. In reaction to the interview, her fans created the hashtag #justiceforglitter which propelled the album on top of the iTunes Album Chart. Consequently, it beat out new releases by Lil Wayne, Ariana Grande, Travis Scott, and John Legend.
During the recording of Glitter, Mariah suffered emotional problems that caused her to check into the hospital. Her spokeswoman said that she “suffered an emotional and physical breakdown” due to lack of sleep and was under psychiatric care.
Mariah says, “I can say it now that they got it to No. 1, so I thank them,” she continued. “This is all about them. And I should not have to feel bad about that because it was all about the circumstances when the album came out, so it’s exciting.” CONTINUE READING
Tech companies are about the data. For instance, when the techs discover that the photo of an A List celebrity gets less clicks while the ad spot without the photo gets more clicks; what is the answer? Well, the answer is simple, promote the ad spot without the celebrity photo. But that may hurt the celebrity feelings. In other words, technology can measure consumers desires and wants, and Hollywood is fighting against it. But will tech companies cave to Hollywood or will Hollywood cave to tech companies? The battle is raging.
For instance, Netflix Inc.’s executives were worried about ticking off Jane Fonda.
“After the streaming-video giant released the second season of the comedy “Grace and Frankie” in 2016, its product team put up an image to promote the show to U.S. subscribers that only included Ms. Fonda’s co-star, Lily Tomlin. Tests showed that more users clicked on the show when the photo didn’t include Ms. Fonda”.
The decision set off a high-pitched internal debate. The Los Angeles-based content team was concerned that Netflix risked alienating Ms. Fonda, and that the move could even violate her contract, while the tech group in the Los Gatos, Calif., headquarters argued the company shouldn’t ignore the data, according to people familiar with the discussions.”
In the end, Netflix chose to put images that included Ms. Fonda back in the mix”.
People in Hollywood aren’t numbers driven. What happens when numbers and provable tests are at odds with A-listers and image-conscious talent? CONTINUE READING