Taylor Swift’s music label Big Machine is predicting the latest album ‘Reputation’ will move close to 2 million units first week. This is more than her previous releases. In fact, this is historic.
A Target spokesman notes, “Reputation is our biggest entertainment pre-sale of all time, across movies, music and books” and additionally stated that overall Target expects the album to be the biggest release of the season.
Although data analysts claim the 2 million first week album sales is an overreach, Big Machine is claiming the number is real close.
Taylor Swift understands the state of media and she wants no part of it. The media wants to bait her in a vitriolic discussion, but she won’t be their puppet, hence her news-paper themed cover art.
Outside of some Instagram postings, there has been no in-depth magazine interviews, no magazine covers, no radio station call-ins. Swift is counting on her die-hard fans and it’s working. Her latest album has sold 400k in pre-orders, the largest to date. Swifts zero-PR Campaign is working.
Swift was an open book up until now. The media is on hunt for the next victim and Taylor Swift is a big target. As of now, Swift has outsmarted the press.
Taylor Swift’s new album is already selling lot hot cakes. The pop star has sold more than 400,000 pre-orders prior to the Nov. 10th release, making it the highest music pre-sale in history. Additionally, Swift was the highest paid artist in 2016. Swift made an estimated $170 million from touring and product endorsements whereas Adele made $80 million. In fact, Swift makes more than Madonna ($76.5 million) and Rihanna ($75 million). Simply, Swift is the biggest celebrity in the world.
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It seems like eons ago when Timberlake and Madonna released 4 Minutes. Fast forward a decade later, Timberlake will headline The 2018 Super Bowl. This is perfect timing for his 2018 album release. If his audience forgot about him, they will be quickly reminded of the actor, singer, musician, and record producer that rose to fame during his stint with NSYNC. Plus, this is his chance to reach a whole new audience since most millennials are unfamiliar with his work. Artists rumored to perform were Justin Bieber, Rihanna, Ed Sheeran, and Sam Smith.