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The American Music Awards marked an all-time ratings low for the award show, tumbling down 22% from last year’s show.

Ironically, The Hollywood Reporter recently interviewed Scooter Braun, manager of Justin Bieber, and asked the question “What do you think is the biggest problem plaguing the music business right now?

Scooter replies, “A lack of understanding that we’re no longer a music business”.

I couldn’t agree more with Scooter, we are no longer a music business, but a business plagued by manufactured prototypes such as Justin Bieber. This is a compelling cause why a large demographic has lost interest in the American Music Awards. Sure other causes exist, but let’s deal with one at a time.

Also, Sunday was a great night of TV for viewers but it was NFL football, not the American Music Awards. Besides total viewers, the network also won the night among adults 18-49 (6.6 rating/16 share), as well as in the adults 25-54 and male demos, according to preliminary.

Please tell me this, do you know a 20 year old purchasing a Justin Bieber ticket? Yet, the American Music Awards built there foundation on a 16 year old boy from Canada with a fake accent.

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Besides The Monkeys and The Beatles, Susan Boyle is the first woman to top both the US and UK music charts at the same time with her latest Christmas CD. Whitney Houston never accomplished this either.

Of course adults are buying the CD’s because younger people tend to download and focus on singles.

The music industry and radio has ignored the adult demographic, thus, paid a heavy price – not Boyle though, she demands a big price.

Her first album sold 10+ million records worldwide. The solution? Every music executive should be searching for another Boyle. Sure, she received her press and exposure via Britain’s Got Talent, but the music biz can no longer hinge on reality TV shows.

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I just got out of a meeting at the White House and it looks like I received funding for a new label called Stimulus Records via Government Music Group. I asked for 30 million instead they offered 30 billion, I agreed to it.

Follow Dean Cramer via Kings on Twitter and I will keep everybody posted.
Please send all music submissions to Dean@kingsofar.com

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Top 10 iTunes Downloads

1. “We R Who We R” – Ke$ha
2. “What’s My Name” – Rihanna & Drake
3. “Like a G6” – Far East Movement, The Cataracs & Dev
4. “Firework” – Katy Perry
5. “Only Girl (In the World) – Rihanna
6. “Raise Your Glass” – Pink
7. “Just A Dream” – Nelly
8. “Just The Way You Are” – Bruno Mars
9. “Bottoms Up” – Trey Songz
10. “Whip My Hair” – Willow

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Taylor Swift’s new album “Speak Now” could sell between 800,000 and 900,000 copies by Sunday, October 31. That’s impressive!

Even though most consumers choose to download digital singles, some artists still create the demand of a physical product. You could easily call those artists the anointed ones because  many international stars cannot sell a million records within one week.

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