Watch out for Tarn PK. He recently released the track Daylight. It’s a worth a listen and has The Weeknd vibe. The 19 year old singer songwriter first made waves with the track Talk To You that landed on a string of playlists including Spotify’s UK and US New Music Friday as well as New Pop Sounds and Fresh Finds. Give it a stream on our Indie Invaders playlists.

Check out the track Easy To Say by Joshua Worden that features Casey Harper. It’s fantastic if you like chill pop/chill wave. The Atlanta based indie artist has a knack of crafting an eclectic atmospheric sound capturing some commercial appeal. He’s garnered some blog love from Indie Shuffle, Examiner and Addicted. Give it a listen on our Indie Invaders Playlist.

Watch out for Linney and the newly released Cool (Remixes EP). The Los Angeles based artist found herself on New Music Friday and Spotify’s Best New Pop and Brand Chill. Straddling between the indie pop and dance world, Linney’s known for her featured topline vocals on a number of breakout dance tracks. She first made waves upon the release of her single, “Outta My Heart,” which was tweeted Halsey.

I couldn’t forget to mention the latest release Hard To Say from the promising new artist GRAACE. I really like her silky vocal tone, the vibe, and pretty much everything else. You can watch the video here. The Australian songwriter spent 2019 bouncing around and touring Europe supporting Tom Walker. She also played shows in London, Los Angeles and New York. Give the song a stream on Indie Invaders Playlist.

The Canadian streaming king was immune to COV19. The Weeknd had an explosive week despite around the clock media coverage on the pandemic. His new album After Hours (Republic) moved 400k+ units.

It worked for The Weeknd but it may not work for everybody. One may think it’s easy to go unnoticed when the media has grasped the public’s attention with social distancing and self-quarantine measures. For instance, French singer Thomas Dutronc, who has Iggy Pop on his new album has delayed the release.
Is it a good time to release music? Established artists with expectations should probably wait until the seas calm down. They certainly won’t get the eyeballs they are looking for. Also, tours are postponed indefinitely.
In times of hardship, people want to explore new terrain and leave the familiar. Lets call it the new normal. Lesser known artists without a huge fan base and promo runs will benefit. People seek out new artists, new ideas, and new reads in a crisis because they want solutions and new experiences. New artists should release lots of new music now. Artists are living through history. This history will produce a new crop of artists that will spark generational change.
New artists could even garner that much more attention if they could get those ‘Pre-COV19’ artists to stop diverting attention on themselves with silly live streaming shenanigans.