Wendy Starland discovered and developed Lady Gaga, which resulted in her signing the major label record and publishing deals that led Gaga to becoming the Multi-Grammy winning icon we know today. Wendy and Lady Gaga have written songs together over the years while also helping to develop Gaga’s creative and marketing strategy. Starland herself made her mark as an artist being named VH1′s “Best Emerging Artist” and was honored by the Songwriters Hall Of Fame. Kings of A&R sat down with Starland and discussed her current and future projects.
When did you first discover that you wanted a career in music?
I was pulled up on stage by James Brown’s saxophone player, Maceo Parker, during one of his concerts and scatted on his stage for 20 minutes. After I was done, Maceo’s bass player got down on one knee as if he were proposing, took a string off of his bass guitar and coiled it up around my ring finger. He hushed the crowd and said into the microphone, “Wendy you have a gift from God. You must devote your life to using this gift or else you will deprive the world of something so special.” I got the chills. It was written up in the newspapers the next day. I made the decision in that moment to switch my focus from painting to music forever.
You’re involved in all aspects of music including songwriting, producing, composing, and as a solo artist. Do you have a particular strength?
I’d say my greatest strength is in my ability to be versatile. Authentically. I’ve collaborated with artists that truly run the gammut: from members of the Wu Tang Clan and Capone, to Moby, Lady Gaga, and opening for artists such as Sheryl Crow, Jack White, and Chris Shiflett of the Foo Fighters, etc. I was also released on a Universal compilation that included Norah Jones and Feist, so I’ve written and produced several songs in that genre as well. I’ve been exposed to most musical genres and have learned how to tackle them effectively. CONTINUE READING
Nearly 12 hours after a wild show at Stubb’s BBQ, Lady Gaga emerged wearing clear trash bags Friday morning for her SXSW keynote and had anything but applause for the current state of the music industry.
“As you get more successful, they push the rule book at you more,” the pop singer said of record executives.
Gaga, known to her fans as Mother Monster, said the underwhelming performance of her latest album “Artpop” only highlighted the fact that the industry’s priorities were upended.
“I’m very proud (of the album)…I’m held to such an insane standard and it’s almost like everybody forgets where the music business is now,” she said. “The sad part is at some point you have to look at those people who believe in you and say, ‘My talent matters more to me than the money does. What I have to say matters more to me than the money does.’ I would give it all up tomorrow if I had to sell my soul. I will retire from the commercial market if I can’t be myself.” CONTINUE READING
Lady Gaga’s “ARTPop” album last fall certainly didn’t give Universal Music Group any pop.
Gaga’s fourth-quarter flop helped cut Universal’s revenue in the period 9.3 percent, the company said in a report Tuesday.
The tough Japanese economy — which accounts for 25 percent of global music sales — also hurt Earnings before interest, tax and amortization, or Ebita, was off 11.1 percent, or 7.8 percent on a constant-currency basis. The tough quarter cut profits for the year by 2.9 percent, to $702 million (511 million euros). They were up 1.4 percent on a constant-currency basis, the company said. Full-year revenue rose 7.5 percent to $6.7 billion (4,886 million euros) or 12.8 percent when adjusted for currencies. For the year, Universal Music’s best-selling albums were from EMI’s Katy Perry and Interscope’s Eminem. Read more…
Lady Gaga never saw it coming. After a relentless, mammoth, publicity extravaganza for her new album, ArtPop, she was upstaged by a comet seeming to swoop in out of nowhere — the release of Eminem’s The Marshall Mathers LP 2. Eminem’s sales boomed big, while Gaga’s embarrassingly fizzled, leading to quick deep discounts to keep ArtPop on the charts.
Eminem, now 41, did few interviews and personal appearances for this formidable double album. As with Adele sweeping the Grammys two years ago, his instant commercial triumph demonstrates the readiness of a discerning world public to respond to power and passion of voice rather than to manipulative gimmicks or exhibitionistic stunts. CONTINUE READING
We frankly hear the line “I am authentic” from artists like Lady GaGa and other celebrities. Are they authentic or calculated personalities?
In fact, marketers and social networking coaches are preaching that to succeed on Facebook and Twitter, we must all “be authentic”.
A proposed panel at next year’s South by Southwest interactive conference promises to teach attendees “how to be authentic and human without embarrassing yourself.”
Artists, politicians, reality television stars, and celebrities are obsessed with authenticity.
“What you can’t do is be told by a social media guru to act authentic and still be authentic,” said Jeff Pooley, an associate professor of media and communication at Muhlenberg College in Allentown, Pa. He said authenticity today is more accurately described as “calculated authenticity” — a k a stage management.
““The best way to sell yourself is to not appear to be selling yourself,” Professor Pooley said. Politicians do it. Celebrities do it. And you, reader, do it every time you tap out a status update on Twitter, Facebook, Google+. ”
Nicki Minaj, the hip-hop singer has adopted theatrical alter egos with names like Roman Zolanski and Nicki Teresa.
“I’m definitely playing a role,” Ms. Minaj explained in BlackBook magazine. “They don’t pay to see me roll out of bed with crust in my eyes, and say, ‘Hey guys, this is me, authentic.’ They pay for a show.”
Key Track: Just Don’t Matter
The Story: 19 year old pop artist Nicole Ferris hails from New Jersey and just finished recording two tracks with The Jam (Lady Gaga) in Los Angeles. The track ‘Just Don’t Matter’ quickly became a Kings favorite.
Key Track: Fever
Placements: MTV’s “The City,” ABC Family’s “Greek,” “Ten Things I Hate About You,” and “Make It Or Break It.” The song “Fever” is also going to be featured in the upcoming summer blockbuster “The Darkest Hour.”
Production: Kate Linne, aka The Spin Silhouette produced her own recordings in her home studio. She has worked with mix/remix engineers Chuck Alkazian (KC Battaglia), David Z (Prince, Lipps Inc.) and Jon King (Throwing Gravity, Darling Parade).
For fans of No Doubt, Garbage and Britney Spears.
Check out the track Girls That Dance by new wave/ dance rock The Perfects.
The self- released album was produced by Nic Hard (The Bravery, The Church)
DJ Richard Vission (Madonna, Lady Gaga, David Bowie), DJ Jen Lasher, Chris Vrenna (U2, Smashing Pumpkins), and Lucian Walker (Christian TV) will appear on new album.
Check out myspace for upcoming dates.
Contact: Shana@monumentalusa.com or firstname.lastname@example.org