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HYMNER drops the new single ’BICYCLE ft. Alessandra’. The latest track follows the debut single ’APART ft. Bast’ which has garnered over 2.6 million Spotify Streams, and picking up support from a variety of blogs. The music from the Stockholm-based duo has been described as gloomy music with a vibrant feel, perfect for dancing. That description is pretty accurate and I’ve been hooked on Bicycle since I first heard the song.


  • Think! Catchiness doesn’t make a song a HIT. Exposure does.
  • Think! Radio still has great distribution power, but it no longer holds a monopoly on exposure.
  • If content is king then distribution is the kingdom.
  • If one million people streamed your song, it’s a HIT - that 99% of the country never streamed.





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