David Ma, a film director from Brooklyn, couldn’t afford to attend film school and was struggling to get a break in Hollywood. But after joining TikTok in 2020, he gained a following for his unique style, which quickly caught the attention of Hollywood executives. He was offered directing jobs and his career changed dramatically. TikTok has evolved from a social media platform supporting content creators and small businesses to an entertainment powerhouse, challenging Hollywood’s power structures and changing the rules of the entertainment industry. A ban on the app now could have devastating consequences on the livelihoods of TikTok’s stars and small businesses, as well as the wider entertainment industry. TikTok has become the most democratic content platform, allowing individuals who have been shut out of the media and entertainment industry to gain access to it. This is consistent with a recent poll conducted by The Washington Post, which found that TikTok’s audience is young, non-white, and lower income, with no college degrees. Unlike other social media platforms, TikTok is an entertainment platform that delivers fresh content to its users. The platform has become a significant part of launching new movies, with movies like “Minions: The Rise of Gru” and “Cocaine Bear” achieving box office success with the help of TikTok. TikTok has also become an advertising platform, with a new advertising format called Showtimes, specifically tailored to the needs of the entertainment industry.

Who Is The Queenpin?

A quick look at Alisa Apps, aka “The Queenpin,” suggests that she’s not one to fit into a mold, and she’s completely happy about that. In fact, that’s just the way she wants it to be and she shows no signs of stopping soon or compromising her values. CONTINUE READING

100,000 new tracks are being uploaded to Spotify every day surpassing 60,000 last year.

100,000 new tracks a day, equates to 700,000 per week, 2,800,000.00 per month, and 33.6 million a year. Within the next 10 years, a whopping new 330 Million tracks will be uploaded to streaming services.

Apple’s Global Head of Editorial, Rachel Newman, said: “Today, anywhere in the world, in 167 countries and regions on Apple Music, any artist of any description can write and record a song and release it globally. Every day, over 20,000 singers and songwriters are delivering new songs to Apple Music — songs that make our catalog even better than it was the day before.”

Universal Music Group CEO Sir Lucian Grainge argued the amount of music being uploaded creates a frustrating experience for the user searching for new music. He also said it was harder to break new artists simply because they are competing with an enormous amount content.

Universal Music Group Boss Sir Lucian Grainge gave an update on the music biz. First, UMG posted Q3 revenues of USD $2.68b across all of its divisions – recorded music, publishing and more).

But it got a bit weird when pressed if major labels are “losing share of the number of streams”

Grainge said consumers are “increasingly guided to low-quality content by an algorithm” and that “we don’t think that’s sustainable for the platforms, nor is it sustainable for music fans.”

He said that superstars drive people to streaming platforms, not amateurs.

UMG boss Sir Lucian Grainge also said “when music platforms are ingesting 100,000 tracks a day, the net result of this is a confusing experience for all of us; consumers, everyone”.

He used Taylor Swift as an example that drives people to platforms.

“You just have to look at the excitement around the world on a brilliant album by a brilliant artist with this week’s Taylor Swift release,” he said.

“That drives consumption, it drives audience and it drives new people to everything to the products, to the platforms, to other music.”

“We’ve ample data that shows exactly why consumers sign up to these services and it’s largely to hear great music. We supply more of the superstars, classic catalog and career artists than anybody else. While we continue to invest in the future.”

LA based Madison Marshall released her debut track Ladybug. Fans of Clairo, Phoebe Bridgers, Faye Webster, Chloe Moriondo, and Ella Jane will love the track. The song would fit perfectly on any Spotify indie playlist.

“This was the first song I wrote that I truly loved and I was able to see myself as the songwriter I always wanted to be. Ladybugs were my favorite animal as a child and it was really cool to see them become a motif in my songwriting.”