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Instagram is losing its popularity. Why? Everybody is on TikTok and people are getting bored of influencer marketing and ads.

Instagram went totally corporate. It’s now geared for the politician and the corporation with deep pockets that will spend hundreds of thousands for top shelf placement. It’s for the online celebrity who wants to sell things to followers.

I wonder if those who spend enormous amount of money on the platform know it’s losing influence.

Too many influencers, not enough eyeballs: Will boredom kill Instagram?

It’s nearly impossible for a instagram user to achieve organic reach. When I mean organic reach I’m talking posting content without paid promotion and people coming across your content in a non-targeted way.

Instagram is killing organic reach just like Facebook. An artist doesn’t create a FB profile expecting to reaching anybody. Instagram is now trailing facebook with its corporate paid algorithm.

“The organic reach on Facebook went from 16% in 2012 to 2.27% in 2015, and it’s only dropping.”

Of course these companies don’t want you to build a reach organically. They want you to pay for it, that’s why they are killing organic reach.

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Foo Fighters wrapped up their 3 hour performance at NYC’s MSG. They brought out Dave Chapelle to sing “Creep. It was the first full capacity show in NYC in 14 months since the onslaught of Covid.

Taylor Swift will rerelease her fourth album, Red, this fall on November 19th. This follows the endless war with music exec Scooter Braun, who purchased the masters in 2019.

Sony Music Australia CEO Denis Handlin is dismissed over a toxic workplace. His 50-year tenure at Sony Music Australia has ended over a workplace that was riddled with sexual harassment, intimidation, excessive drinking, and unchecked sexism.

Benny Blanco, Ed Sheeran, Halsey and Khalid are getting sued for copyright infringement over Blanco’s debut single ‘Eastside’. Konstantine Lois and Shane Williams of the band American XO claim the track has strong similarities to their 2015 song ‘Loveless’. Listen here. They claim Blanco must have come across ‘Loveless’, and copied parts of it for ‘Eastside’.

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DJ David Guetta sells his song catalog to Warner for $100 million. Max Lousada, CEO, Warner Recorded Music, says, “It’s rare for an artist to not only define a genre, but transform it. David has been doing that for over two decades – igniting worldwide audiences and influencing whole generations of talent.

Apple claims Shazam surpassed one billion Shazams per month. Shazam is a platform that is rarely talked about but used everyday. Apple plans to develop the music discovery app into a full-blown utility platform.

Spotify launched “1 Billion Streams Club” Playlist that features song with more than a billion streams including Tones and I “Dance Monkey”, The Weeknd “Blinding Lights”, Post Malone’s “Rock Star”, Lewis Capaldi “Someone You Love”, and more…

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Singer-songwriter Clairo has signed with Universal Music Publishing Group. Her forthcoming album“Sling,” was co-produced by Jack Antonoff and marks her first major label release via the Fader label / Republic Records).

Roger Waters turns down a big sum for a Facebook ad. Roger Waters said that Mark Zuckerberg offered him big bucks to use Pink Floyd’s classic 1979 anthem “Another Brick in the Wall, Part 2” in an Instagram ad. “And the answer is, ‘F–k you. No f–in’ way.’” shared Waters. “I only mention that because this is an insidious movement of them to take over absolutely everything. I will not be a party to this bulls–t, Zuckerberg.”

Maisie Peters has signed to Ed Sheeran‘s label Gingerbread Man Records. Her first LP is set for release on August 27th – the single ‘Psycho’, was co-written with Sheeran and Steve Mac.

Carrie Underwood will be starting a Las Vegas residency called REFLECTION. The production will begin on December 1, 2021 at The Theatre at Resorts World Las Vegas.

The Killers and Bruce Springsteen team up for a updated version of “A Dustland Fairytale,” which comes off the band’s 2008 LP Day & Age.

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Dr. Dre and Jimmy Iovine want to make school cool again. You have to give props to these two billionaires that are giving back to the community. America’s Common Core Public Curriculum is rotten to the core. U.S. students continue to trail behind advanced industrial nations, in everything…

The music moguls are investing into a new concept. Instead of making robots, their vision will foster future thinkers, creatives, and entrepreneurs. It’s not a program for the entire nation, rather it’s a new public high school project in Los Angeles – Regional High School No. 1.

“This is for kids who want to go out and start their own company or go work at a place… like Marvel, or Apple or companies like that,” Iovine said

The vision for the school was approved last week by the L.A. Board of Education and will open in the fall.

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