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18 year old who goes under the moniker mxmtoon releases Porcelain. While indie folk could put you to sleep, she manages to catch a vibe with just a vocal and a ukulele, mastering the craft of writing bedroom folk. She’s amassed a decent online following garnering support from Mr. Suicide Sheep, Indie Nation, and Koala Kontrol. Having a bunch of performances lined up, her Moroccan Lounge show on 1/25 in LA is sold out. Unlike other indie artists that tend to hide behind their music to their own detriment, mxmtoon has a personality and is vibrant in her YouTube videos. We took a peek behind mxmtoon’s method that has attracted thousands of listeners.

Was there one particular influencer that gave you the audience? ex. popular YouTube music channel Mr Suicide Sheep.

I definitely feel a lot of early support came from youtube channels that took time to help me out as an artist. In the beginning I didn’t receive a whole lot of attention from larger influencers or music channels and so the accumulation of smaller channels helped me jumpstart for sure! I still feel as if one of the most important aspects of how my audience grows is simply due to sharing my music by word of mouth. I’ve got an incredible fanbase that helps to share my art with others.

What else was the main driver for your fanbase? Songs or YouTube videos?

Personally, I think the main driver would be the combination of the two. Songs are so important in the way they can emotional connect with people, but making content like youtube can also connect with others on a personal level. I definitely want to make sure I’m a whole being on the internet and doing Youtube and making songs in tandem with each other helps me achieve that.

Where do you get the most fan engagement? Instagram or YouTube ?

Fan engagement totally depends on the platform! I find people like different things on different social medias. With Twitter I can be pretty goofy and interact with people that way or on YouTube I get to do more video content and talk to people there. I feel like instagram is probably the platform I find easiest to connect with people that listen to me, thanks to the comment system and also stuff like live-streams, polls, and Q&A features. CONTINUE READING

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LA based singer-songwriter Cappa drops the new track Sux.  It’s probably her most pop song to date. Since moving from Nashville to Los Angeles you can hear the change in sound. A different vibe with a different sound. With her latest track Cappa reveals, “It’s a pretty honest song. I went through a rough breakup after a long term relationship. I wanted the song to feel empowering though and encouraging that you can come out on the other side of it”. Moreover, she’s a had several song placements with Victoria’s Secret, Bumble, and Under Armor, as well as Netflix’s ‘Set it Up’. Check out her performance at The Peppermint Club in LA on December 8th.  Give it a listen!
info@cappamusic.net, ava@tallulahprmgmt.com

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18 year old who goes under the moniker mxmtoon releases Porcelain.  While indie folk could put you to sleep, she manages to catch a vibe with just a vocal and a ukulele, mastering the craft of writing bedroom folk.  She’s amassed a decent online following garnering support from Mr. Suicide Sheep, Indie Nation, and Koala Kontrol. Having a bunch of performances lined up, her Moroccan Lounge on 1/25 in LA is sold out.  Unlike other indie artists that tend to hide behind their music to their own detriment, mxmtoon has a personality and is vibrant in her YouTube videos. I like it, give it a stream.
mxmtoon@gmail.com

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I’m enjoying the new track Feel Better by electro pop artist Fi.  The Irish singer says the track is a bit different from her first release.  I think it’s a better track with a punchier chorus.  Fi is from Dublin and cites Halsey, Tove Lo, Lorde, Dua Lipa as influences. The debut single “Éalú” was released earlier in the year and received some radio spins and blog love.  Impressed by the reaction to her first song, she flew to Los Angeles and recorded Feel Better with Shayan Amiri which was co-written with Esjay Jones (Nile Rogers, Sean Kingston). Fi reveals, I was listening to a podcast, and the writer is, where Ryan Tedder [of OneRepublic] was being interviewed and giving advice. He said, ‘Go to where the music is: London, LA or NY’. Los Angeles is brimming with so many talented producers, artists, songwriters, and guaranteed sun, so I just booked my flight hoping it would all naturally fall into place … and fortunately somehow it did!” Give the track a stream.
fimusicofficial22@gmail.com

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Fly By Midnight dropped the new track You Belong along with a music video.  Formed by former MTV’s Dream Bigger reality star and multi-instrumentalist, Justin Bryte, and producer- songwriter Slavo, the duo has been dropping singles garnering music label interest. Releasing their music via AWAL, the duo just dropped their debut album with the latest single You Belong landing on Spotify’s New Music Friday, Apple Music’s Breaking Pop & A-List Pop, and Soundcloud’s Fresh Pressed. Give it a stream!
ava@tallulahprmgmt.com

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