Has Billy Eilish peaked? I don’t know, but marketeers want to know because they want to know where trends are heading.
The TikTok community and the rise of Olivia Rodrigo are the two big ticket items that came on the scene since the emergence of Billie. Right now, Rodrigo is taking center stage in the room, and in the media world, there is no room for two. Hence, TikTok and Rodrigo could be to blame for Billie’s sluggish start.
Billie Eilish has found her niche. She’s comfortable. She wrote enough hits to tour for a lifetime. Also, Billie drastically transformed visually. The 19 year old ditched her baggy outfits and black eyeliner and went pin up on the cover of Vogue. Maybe some aren’t along for the ride. I don’t think she lost fans, if anything, she may have not picked up new fans. But does it really matter?
Billie Eilish pulled a switcheroo with her latest song and video Lost Cause. Not sonically, but visually. Musically, she stays in the bedroom dark pop lane. But this time, the 19 year old ditched her baggy outfits and black eyeliner and went FULL POSH.
Will the legion of fans follow Billie in her new journey? I don’t know. It’s a risky business. But people who take risks are more content and satisfied with their lives.
Plus, I don’t think Billie cares if she loses a fan or two. “My Thing is That I Can Do Whatever I Want” she told British Vogue.
Billie confronted her critics before that challenged her transformation. She isn’t looking to be a role model or an influencer.
Billie’s journey just isn’t new to you, it’s new to her. ““I’ve literally never done anything in this realm at all,” she said, adding, “Y’know, besides when I’m alone and shit.
Billie is an artist. Everything an artist should be. She makes a statement, is unpredictable and doesn’t shape her preferences around others.
In the vein of M83’s “Midnight City“, the track could find its way on commercials, TV shows, games and movies.
Raised in California, Karaboudjan is the solo project of multi-instrumentalist Billy Kim, who has toured with Tycho since 2016.
Spotify’s global emerging artist program RADAR touts Griff as its latest artist partner. In fact, it’s the first US/UK RADAR artist that will benefit from a partnership between 2 major markets that will come together for a launch.
The 20-year-old singer/songwriter won the BRITs 2021 Rising Star award.
Griff has garnered over 125 million total streams and over 4 million monthly listeners and has been added to over 250k listener playlists worldwide. She made the cover of UK’s playlist Hot Hits UK and the world’s biggest Today’s Top Hits. She laded features in Vogue and Guardian.
As a radar artist, Griff will get her own intimate autobiographical mini-documentary. Also, original photography by Ronan McKenzie, a Spotify Singles recording and her very own billboard in New York’s Times Square as well as in London, Birmingham and Manchester.
TikTok, SiriusXM and Pandora have announced a partnership to launch TikTok Radio this summer. It will feature performances, special events, and new talent. TikTok Radio will have TikTok creators and DJs as hosts.
“We are excited to collaborate with TikTok to create new content that brings the vibrancy of the leading social networking service to life on live radio and our streaming platforms,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “The effect TikTok has on music, and pop culture in general, is undeniable. Our platforms will provide a unique opportunity for TikTok creators to engage with our listeners with content experiences that have never been done before in audio. The exclusive SiriusXM channel will bring a new take on radio by tapping into the latest music trends on TikTok, while Pandora listeners will get access to playlists curated personally by TikTok’s top creators.”
“TikTok is redefining the way that fans discover music and artists, while enabling a new form of musical engagement and creative expression,” said Ole Obermann, Global Head of Music, TikTok. “We are excited to work with SiriusXM on TikTok Radio and to bring TikTok creators to Pandora to make the trends, music, and creative influences that are playing such a defining role in modern culture even more accessible.”