Keep an eye out for Los Angeles-based Mexican artist MAUMAUMAU and the track “God Bless The Irony,” directed by Daniel Cloud Campos (Paramore, Jackson Wang). The music video delves into the experience of dating apps, touching on themes of hope, rejection, and humor. The track is part of Mau’s debut album, MAUCH, and explores the complexities of modern romance.

MAUMAUMAU is the solo project of Mexican indie rock singer, songwriter, and producer Mauricio Jimenez. His debut EP Meow Meow Meow, released on AWAL in May 2021, featured the single “Happy” and was highlighted by Atwood Magazine. His debut album, MAUCH, released in March 2024, is a breakup concept project featuring singles like “With You,” “Get Lost,” and “God Bless The Irony.” The album has reached over 300K streams and secured spots on Spotify playlists like New Music Friday and Acoustic Winter.

Check out “H-I-N-T” by Lauren Presley, an up-tempo, tongue-in-cheek rocker about exes who just can’t seem to let go. As Presley puts it, “HINT is for the exes who don’t get that it’s over.”

With sharp lyrics like, “There’s nothing in between / The space from you to me / That shit is history,” the song is packed with attitude, giving listeners a bold anthem for moving on.

Originally from Texas, Lauren Presley is an emerging pop artist whose debut single “A Little Longer” has already amassed over 1 million streams and 5.6 million YouTube views. Now based in Nashville, Tennessee, Presley’s songwriting talent has earned her a growing fanbase of nearly 30,000 monthly Spotify listeners and support from national radio. Her music draws influence from pop powerhouses like Tate McRae and Halsey, blending catchy hooks with real depth

Watch out for Azra’s new uptempo rocker, “If It Wasn’t for You,” reminiscent of early 2000s Avril Lavigne’s skater rock.

AZRA immigrated to San Jose, CA, at nine and faced the challenges of rediscovering herself after this life-altering change. Before pursuing music, she attended Boston University and had a career as a corporate business executive consultant, which she eventually left to follow her passion for music. At 19, she was diagnosed with glaucoma and temporarily lost sight in her right eye, which led her to create the Substance Pop genre, aiming to empower others to pursue their dreams despite hardships. In 2017, AZRA released her first EP, Freedom, and toured with the Plain White T’s. She achieved chart success with her singles “Dimension” and “Dangerous.” In 2023, she released “ALL OUT,” which gained traction on KROQ’s “Locals Only” show and was featured in Korea Daily. She followed with “i wish you would cry” and “Bring Me The Crown,” the latter earning a licensing deal with Five Guys. In July 2023, AZRA released her EP, The Chronicles of Substance Pop: The Rebellion, celebrated with a performance at Hotel Cafe and her first West Coast headlining tour. Her music videos and features in outlets like Medium and Authority Magazine have contributed to her growing recognition and fan base, the Azradeities.

Keep an eye on Kylie Rothfield and her track “Never Loved Somebody,” a mix of pop, country, Americana, and folk with a memorable chorus.

Kylie shares, “Pov: a year ago you thought about giving up music, but you’re about to release the first single off your new album, and life feels like a dream.”

In 2015, Kylie signed her first publishing deal, with her songs featured on ABC, NBC, MTV, and E! Network. She frequently posts updates on Instagram about her songwriting and album process, leading to the release of her new single.

Look out for Peyton Shay’s “Dashboard Lights” and its music video—an ideal track for anyone looking for something fresh beyond Taylor Swift. The video captures a late-night car ride through empty streets, setting the tone for Shay’s vocals as she reflects on a relationship gone wrong. “I randomly wrote the beginning of ‘Dashboard Lights’ in my room, alone, on my piano,” Shay shares. “It’s like speeding through red lights, ignoring warning signs, and realizing too late that I was driving us into trouble.”

Shay, from a small town outside Los Angeles, began songwriting in middle school after recording her first breakup song. “I don’t come from a musical background,” she says, but she found inspiration in artists like Blondie and Paramore. Her new Daydream Police EP captures the rawness of her early music with a deeper sense of self. “Writing this EP brought me back to my 12-year-old self,” Shay says. “It’s honest, daring, and just me.”