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If you haven’t heard of the heartbreak song Arcade by Duncan Laurence, you will by the time you read this. In fact, you most likely heard, you just aren’t aware of the name of the track or the artist.

The Eurovision winning song has amassed over 300 million Spotify streams. The song landed on the US Billboard Hot 100, the first time a Eurovision song hit in the chart in 45 year.

Duncan Laurence won the Eurovision Song Contest in 2019 in Tel Aviv, Israel. His win gave the Netherlands their fifth Eurovision win. Now, the song is charting in United States, South America, Asia and Australia.

TikTok gave the song momentum when Harry Potter fans were making videos using cut scenes from the Harry Potter films.

The message of “Arcade” took off with TikTok users, particularly the lyric “All I know, all I know, Loving you is a losing game”. But for Duncan, it’s a winning game.

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Why Did TikTok Become The Destination For a Shot Of Internet Fame? Because of the algorithm.

TikTok is the go-to platform for a shot of internet fame. Why? Because most users gave up on Instagram and FB. Those platforms only cater to the celebrity, not the new users looking to be discovered. No matter how much you post, you aren’t going to get ahead. You can’t fight the algorithm. You know the saying “I fought the algorithm and the algorithm won”.

TikTok is different. It doesn’t matter if you’re a celeb or joe sixpack. TikTok shares videos that the user is likely to watch disregarding the creator and follower count. Since TikTok moved away from the YouTube / Instagram algorithm (follower count), it’s easier to breakout. TikTok rewards content, not the creator.

It returned the internet to its original intent, when everybody could go viral before the corporations took over.

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Looking to find something fresh? Try Sophia Bavishi, a 20-year-old singer and songwriter. She released Parking Garage, a mid tempo electro pop track. Who does she sound like? Give it a few listens and come up with your own comparisons. When she’s not grinding away on her degree in popular music at Arizona State University, you might find her making jamming music, wearing her Birkenstocks, and going on long road trips. Give it a stream on KOAR’s Indie Invaders playlist.

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Kanye West teases the official logo for his upcoming Yeezy x Gap fashion line. His logo is very similar to GAP.

The collaboration could include clothing, footwear, headwear, accessories and bags. Yeezy agreed to a 10-year deal with Gap, with the option to renew after five years.

West’s Yeezy sneakers sell like hot cakes. The Yeezy 450 in Cloud White sold out in minutes last month. His pair of Air Yeezy sneakers West is currently available for for $1 million.

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Pandemic stricken SXSW has sold half its stake to Penske Media – The publisher of Rolling Stone, Billboard, Vibe, and Variety.

“It’s been an incredibly tough period for small businesses, SXSW included,” Roland Swenson, SXSW CEO & co-founder said in a statement. “When [Penske founder] Jay Penske came to us with interest in becoming a partner, it was a true lifeline for us. While SXSW’s core business will retain its focus on the March event in Austin, this strategic investment also brings the exploration of new capabilities in providing quality programming to our diverse community of highly engaged creative professionals.”

The popular conference that drew artists and media creatives around the world has been forced online. It’s been 2 years since the last in person gathering.

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