Why Did TikTok Become The Destination For a Shot Of Internet Fame? Because of the algorithm.

TikTok is the go-to platform for a shot of internet fame. Why? Because most users gave up on Instagram and FB. Those platforms only cater to the celebrity, not the new users looking to be discovered. No matter how much you post, you aren’t going to get ahead. You can’t fight the algorithm. You know the saying “I fought the algorithm and the algorithm won”.

TikTok is different. It doesn’t matter if you’re a celeb or joe sixpack. TikTok shares videos that the user is likely to watch disregarding the creator and follower count. Since TikTok moved away from the YouTube / Instagram algorithm (follower count), it’s easier to breakout. TikTok rewards content, not the creator.

It returned the internet to its original intent, when everybody could go viral before the corporations took over.

Looking to find something fresh? Try Sophia Bavishi, a 20-year-old singer and songwriter. She released Parking Garage, a mid tempo electro pop track. Who does she sound like? Give it a few listens and come up with your own comparisons. When she’s not grinding away on her degree in popular music at Arizona State University, you might find her making jamming music, wearing her Birkenstocks, and going on long road trips. Give it a stream on KOAR’s Indie Invaders playlist.

Kanye West teases the official logo for his upcoming Yeezy x Gap fashion line. His logo is very similar to GAP.

The collaboration could include clothing, footwear, headwear, accessories and bags. Yeezy agreed to a 10-year deal with Gap, with the option to renew after five years.

West’s Yeezy sneakers sell like hot cakes. The Yeezy 450 in Cloud White sold out in minutes last month. His pair of Air Yeezy sneakers West is currently available for for $1 million.

Pandemic stricken SXSW has sold half its stake to Penske Media – The publisher of Rolling Stone, Billboard, Vibe, and Variety.

“It’s been an incredibly tough period for small businesses, SXSW included,” Roland Swenson, SXSW CEO & co-founder said in a statement. “When [Penske founder] Jay Penske came to us with interest in becoming a partner, it was a true lifeline for us. While SXSW’s core business will retain its focus on the March event in Austin, this strategic investment also brings the exploration of new capabilities in providing quality programming to our diverse community of highly engaged creative professionals.”

The popular conference that drew artists and media creatives around the world has been forced online. It’s been 2 years since the last in person gathering.

Songwriters getting stiffed has been breaking the internet as of late. This all came to light during the covid pandemic that permanently changed the music landscape.

ABBA’s Bjorn Ulvaeus the man behind “Dancing Queen” urges changing the structure to ensure fairness for writers behind the music. Another community of songwriters called The PACT have also called out artists who take songwriting credit without contributing to the song.

“People are going to write songs. But why not treat them fairly?” shares Bjorn Ulvaeus.

Also, performing artists would generate income from concerts and merchandise, but songwriters just generate from the song itself.

Nevertheless, the streaming payout is a bit funky. The big streaming platforms split the subscription money and spread it out based on play counts to rights-holders or management organizations, who then distribute it according to their agreements.

The biggest super star artists are disproportionately making the lions share at the expense of middle class artist. Winner takes all!