Small independent music venues in Nashville are disappearing at a rapid rate quickly eroding the music culture that once made the city famous.
What’s the blame for the quick demise? The government handling of the pandemic which left venues struggling and the soaring cost of real estate.
The local government finally took notice and too steps to stabilize and preserve some of Nashville’s most iconic independent live music venues.
According to The Tennessean: The council voted to approve $260,000 in American Rescue Plan funds toward a study of preservation strategies, support for efforts to revive Nashville’s Music City Music Council and a $50,000 grant toward the restoration of Elks Lodge, formerly Club Baron.
YouTube has created a new resource site for songwriters and producers, called “The Home for Songwriters on YouTube”. The platform will provide news, educational resources, and insights.
YouTube Music Tweeted:
“Looking for tips on how to level up your YouTube presence?? check out the newly revamped artists.youtube site and the ~brand new~ resources for songwriters & producers available on “ songwriters.youtube
Spotify is setting new goals. The main target for the platform is reaching $100 billion in 10 years.
“So from everything I see, I believe that over the next decade, we will be a company that can generate $100 billion in revenue annually, and that we can achieve a 40 percent gross margin and a 20 percent operating margin,” the 39-year-old said
It appears that Spotify will compete with TuneCore and Distrokid with more music marketing tools.
Charlie Hellman, VP and global head of music product mentioned that the platform will offer new tools and insights that artists can pay for.
“Because there’s so much being added to Spotify every day,” said Hellman, “artists need tools that will help them stand out, now more than ever. … In a lot of ways these monetization businesses are where our promotion businesses stood a couple years ago – early stage but with huge potential.
“These marketplace businesses have been the primary factor in growing our music gross margins,” Hellman emphasized to wrap up the speech. “And given the strong growth rates, this revenue will continue to be the primary driving force to help us further improve those margins.”
The most overlooked creative professional in the music industry is the songwriter. The people that pen hit songs are overlooked and rarely recognized for their contribution outside of the BMI/ASCAP Song Award Ceremonies.
Finally, the Grammys will give songwriters a chance to shine by adding Songwriter Of The Year.
Grammy chief Harvey Mason Jr. says: “We’re so excited to honor these diverse communities of music creators through the newly established awards and amendments and to continue cultivating an environment that inspires change, progress and collaboration. The Academy’s top priority is to effectively represent the music people that we serve, and each year that entails listening to our members and ensuring our rules and guidelines reflect our ever-evolving industry.”
I just wrapped a new podcast with up & coming artist Rachel Grae. The NY based artist is inching towards one million TikTok followers and a half of million Spotify Monthly listeners. With Rachel, a 30 second TikTok clip went viral and launched her to the next level, but she continued delivering after the viral moment and that’s what counts. It’s about the slow and steady, not the fast and easy, especially in the creative industry. In this episode we talked about how she got here and touched upon a few pop surprises.
Do you have something interesting to tell? I want to to hear about it. Maybe we can talk it through on my podcast.