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Kings favorite Violet Days kicks off 2018 with the release of Somber. The Swedish duo made up of Lina and Kris have been pumping out single after single and this one could put them on the map. The duo has a knack of creating sophisticated yet hooky melodies. Their previous tracks are frequent regulars on Spotify’s New Music Friday Playlist. Moreover, Kris produced Chainsmokers’ massive hit’Paris’.


  • Think! Catchiness doesn’t make a song a HIT. Exposure does.
  • Think! Radio still has great distribution power, but it no longer holds a monopoly on exposure.
  • If content is king then distribution is the kingdom.
  • If one million people streamed your song, it’s a HIT - that 99% of the country never streamed.





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