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Vietnamese-American TRACE has become a kings favorite. Her latest track Blood and Bones is awesome. Produced by Jimmy Harry (Oh Land, Kylie Minogue), TRACE penned the song about the misinterpreted allure that often accompanies unrequited love (or lust), and wanting someone you feel you understand, when in reality that desire is just an infatuation. After releasing her debut EP LOW and garnering millions of streams the Los Angeles based indie artist signed inked a deal with Ultra Music.


  • Coffee shops are costing music creators billions of dollars. How? They are using streaming services without a license. ☕️
  • Manipulating popularity can work. But consumers are not totally clueless.
  • Some people are drawn to things because they’re hits. Some people shun things because they’re hits.
  • the media is nothing short of a manipulative cog designed to build up and tear down its celebrity subjects - Kanye…





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