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Vietnamese-American TRACE has become a kings favorite. Her latest track Blood and Bones is awesome. Produced by Jimmy Harry (Oh Land, Kylie Minogue), TRACE penned the song about the misinterpreted allure that often accompanies unrequited love (or lust), and wanting someone you feel you understand, when in reality that desire is just an infatuation. After releasing her debut EP LOW and garnering millions of streams the Los Angeles based indie artist signed inked a deal with Ultra Music.


  • True words spoken by — every artist will be judged on their merit. Don’t degrade others, instead upgrade…
  • There is no complete and perfect formula for writing great songs.
  • Artists are superheroes without wearing a cape. They do things the audience would never do.
  • Why is it challenging for new artists to get spun on top 40 radio? Because people listen to top 40 radio to hear songs they already know.





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