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The Australian native Ivy Adara releases the new radio ready track Currency.  The latest song follows her debut single Famous which has nearly 2 million Spotify Streams. Having worked with hit producers, her singles are slickly produced with well crafted hooks. The 23 year old can play guitar as well and seems very comfortable in front of a live audience. Moreover, Spotify’s New Music Friday seems to like her as well.


  • Think! Catchiness doesn’t make a song a HIT. Exposure does.
  • Think! Radio still has great distribution power, but it no longer holds a monopoly on exposure.
  • If content is king then distribution is the kingdom.
  • If one million people streamed your song, it’s a HIT - that 99% of the country never streamed.





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