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Heather Jayne releases the piano/electro ballad If the Stars Align. Vocally she sounds a bit like Adele, but not musically. Additionally, if Adele released a new single now, this is what it would sound like. But Heather Jayne is her own artist, especially when you listen to the track  Better Than This that clocked nearly 200k YouTube views. The 19 year old Bershire artist also made the semi finals on BBC’s ‘The Voice’ where she was mentored by both Boy George and Paloma Faith. Moreover, she just wrapped up headlining ‘Skyline Sounds’in London.,


  • Think! Catchiness doesn’t make a song a HIT. Exposure does.
  • Think! Radio still has great distribution power, but it no longer holds a monopoly on exposure.
  • If content is king then distribution is the kingdom.
  • If one million people streamed your song, it’s a HIT - that 99% of the country never streamed.





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