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Kings favorite St. Humain releases a new track ‘The Thought Of You‘.  It’s the third single release that comes off his upcoming project.  The latest track follows the amazing and probably still my favorite ‘Free Fall‘ which made Apple Music’s “Best of the Week”, Spotify’s Pop for Life, and quickly clocked 100k Spotify streams. The singer-songwriter and producer is a Singapore native but now resides in Australia. Definitely a one to watch.


  • Think! Catchiness doesn’t make a song a HIT. Exposure does.
  • Think! Radio still has great distribution power, but it no longer holds a monopoly on exposure.
  • If content is king then distribution is the kingdom.
  • If one million people streamed your song, it’s a HIT - that 99% of the country never streamed.





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