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California based singer-songwriter Denny White recently released the track Alone With You. Is it Dream Pop, Synthpop, Pop/Rock, Modern Rock, EDM? I don’t know. This is a record labels dream though. It’s faceless music that could find itself on any Spotify’s popular playlist. But if the music seems almost perfect, it’s because Denny White has been called to collaborate with heavyweights like The Fray, EDM producer Tiësto and OneRepublic’s Brent Kutzle. Check it out.


  • Think! Catchiness doesn’t make a song a HIT. Exposure does.
  • Think! Radio still has great distribution power, but it no longer holds a monopoly on exposure.
  • If content is king then distribution is the kingdom.
  • If one million people streamed your song, it’s a HIT - that 99% of the country never streamed.





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