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Swedish pop duo Hearts & Colors releases the catchy pop track Waterbed along with a video. The new track follows the double release of ‘Lying To Myself‘ and ‘Too Many Friends’ out on Island Records. Although the band is releasing music through a major, they have yet to become a household name. This could change though. The duo built a following on YouTube posting cover songs of popular artist like One Direction, Justin Bieber & Bruno Mars.


  • Think! Catchiness doesn’t make a song a HIT. Exposure does.
  • Think! Radio still has great distribution power, but it no longer holds a monopoly on exposure.
  • If content is king then distribution is the kingdom.
  • If one million people streamed your song, it’s a HIT - that 99% of the country never streamed.





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