Hot Topic that targets goth inspired emo kids have suffered from a deep decline in sales in the first quarter. Why? trends are changing.

According to the LA Times, “The company, which sells apparel and accessories, posted a loss of $1.4 million, or 3 cents a share, in the quarter ended April 29″.

“The retailer has struggled as fashion trends have turned to more preppy styles rather than the rock-music-inspired and gothic designs that Hot Topic carries.”