MORE Indie Invaders / POSTED BY: KINGSOFAR

And………

Check out “Not a rapper, just a hustler that can rap good”. Read excerpt Below.

I think 2006 will be remembered as the year that The Hustler trumped The MC as the prevailing icon of the culture. The year that rappers became so busy trying to be entrepreneurs and pitchmen and Hollywood actors that they didn’t have the time or the inclination to make dope music anymore. The year that being a rap artist—someone who sincerely aspires to spit mind-blowing rhymes—became, well, kinda corny. The year all your favorite rap stars started adamantly denying they were rappers.

Where, exactly, does that leave rap fans? If it’s corny to make rap music, is it corny to listen to it too?
I have nothing against hustlers per say. There’s always been hustlers in hip-hop, and a good lot of them have managed to make hot music. The problem with so many of the hip-hop hustlers today is that hustling is their sole focus, their primary purpose, their reason to be. That and the fact that they’re often peddling Bull#!# products. Their goal is to charm you with their slick persona/sexy swagger/dramatic backstory/titillating beefs—and then get you to shell out for a mediocre album, or some ugly sneakers (word to Ice Cream), or a weird energy drink. In some places, guys like that are called con artists. And nobody wants to feel like they’ve been conned.

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