How do labels survive in the techonoligical transition? First,
technological transitions are great times to make gobs and gobs of money. You need to start thinking about creating new revenue streams.

Universal Music Group chief executive Doug Morris said he may try to fashion an iPod royalty fee with Apple Computer Inc. in the next round of negotiations in early 2007.

Universal was the first major record label to strike an agreement with Microsoft Corp. to receive a fee for every Zune digital media player sold.

“The Zune (deal) was an amazingly interesting exercise, to end up with a piece of technology,” he added.