Just before the announcement of declining quarterly results Warner Bros. put out a press release that they will develop a TV Video Programming dubbed oddly enough “Den of Thieves”. What a creepy and bizarre name branding the image with stealing. Anyway, the move by Warner comes amid an industry downturn caused by a multiyear plunge in CD sales.

According to Warner Bros. the sole purpose of ‘Den of Thieves’ is to promote new albums and artists on television, the internet and mobile services.

The indirect sole purpose is to brand Warner as being HIP, Cool, and Engaging the Alternate Industry.

Will this work? or will the Den of Thieves drown into the grand sea of nothingness?

**Warner Music Group shares fell 12 cents to $17.30 on Monday