The Digital frontier…………………..

Just as we expected USA Network and Yahoo! Music have entered into an agreement to discover and promote new music and emerging artists through a non-traditional marketing model. These type of pairings will be typical in the upcoming decade.

Old media turns combative against new media….

Leading media executives have taken a combative tone against Internet companies suggesting that Big Media increasingly considers new content distributors like Google to be more of an enemy than a friend. Read the full article here.

2.5 Million Less Watching TV…………….

Speaking about OLD MEDIA, a startling number of Americans drifted away from television the past two months: More than 2.5 million fewer people were watching ABC, CBS, NBC and Fox than at the same time last year, statistics show

Everyone has a theory to explain the plummeting ratings: early Daylight Savings Time, more reruns, bad shows, more shows being recorded or downloaded or streamed.

Television has made billions based on how many people watch a show at its regular time. That idea may already be obsolete.

“if we continue to do business assuming people will watch television as they always have,” said NBC’s Wurtzel, “it’s a dead-end game.”