MORE Indie Invaders / POSTED BY: KINGSOFAR

gloria.jpg

When times are rough you throw out many darts as possible hoping one sticks. One dart being thrown by labels is re-investing into old stars..

They believe there’s new money in new music from old stars.

Sony BMG’s Burgundy Records is now home to R&B Chaka Khan, ’80s pop diva Gloria Estefan (pictured), Donna Summer. New Door Records, part of Universal Music Group, released new albums by Frampton, ’70s arena rock favorites Styx and Motown legend Smokey Robinson last year.

This strategy is not new, Malaco Music Group and Koch Records, have long made a business out of releasing new material from aging stars.

Also, older fans of ageing artists typically buy CD’s. Sales are typically sluggish for older stars because its not the ‘NEXT’ new thing, but its still an opportunity to generate at least modest profits from older artists at a time when it’s becoming increasingly difficult to make money on new releases of any kind. Its the ‘we will take what we can get” mentality.

Depending on how their deals are structured, even modest sales levels can be enough for an album to make money. Older artists generally command smaller advances, Kellogg says, adding that thanks to their existing fan bases, labels don’t have to invest as much on marketing.

Still, marketing new recordings by older artists isn’t a sure bet. Gallo says that New Door’s success rate on turning profits on such releases has been about “50-50.” Just look at SANCTUARY for example. (Forbes)

Twitter
Facebook
Newsletter
Recent Posts
  • LOVA Shines With Playful Confidence on “Leave It Beautiful”
  • Nate Amor Breathes New Life Into “Walking in Memphis” With Soulful, Heartfelt Grace
  • Winter Abel Unveils “Babel” — A Haunting Dive Into the Shadows of the Soul
  • Estella Dawn Channels Raw Emotion on Bold New Single “Reckless”
  • Bad Bunny’s Super Bowl Halftime Show: Culture Clash or Cultural Progress?
  • Haley Grace Debuts With Heartfelt Single “Kiss Me Before You Go”
  • Braylin Bursts Onto the Scene With Debut Pop Single “Achoo”
  • Abbie Anne Unveils Emotional New Ballad Ladder Called Life
  • Alyssa Caroline drops new single “Fire To Ash”
  • Lauren Presley Channels Early Avril Lavigne on New Single “Trade Secrets
  • Komanii – Last Days of Summer EP
  • Natalie Shay Drops Uptempo Pop Single “Do u relate?”
  • Estella Dawn Stands Tall in New Single “I Like It Rough”
  • Angela Chambers Unleashes The Key, A Haunting Journey Through Toxic Love and Freedom
  • Carson Cruz Releases New Single “Private Fool”
  • “There Is Hope” Marks the New Release from Sassy Grace
  • New Artist Feanah Rose Releases First Single “Don’t Leave Me”
  • stella. Drops the new single “Heimlich”
  • Winter Andrews Releases “All That Glitters” Ahead of Debut Album ’til the moon fades away
  • Selina Gin Releases New Single Oh My Heart
  • Shelita Releases New Single Fade Ahead of Upcoming Album
  • Nick Howe Releases New Single Airplane Mode
  • Estella Dawn Reinvents “Skinny Love” with Cinematic Dark Pop Magic
  • Sisters Unveil Haunting Debut “Sweetness of Things”
  • Malachi Mize Brings Hope and Healing with Debut Single “Until Next Time”
  • Alanna A. Love Releases Debut Single “Running Away”
  • Jaya Kellogg Drops Addictive Debut Single “Background Noise”
  • SolyMar: gen.wav & KHR!S João Blend Latin Soul and Electro Vibes in Debut Collab Album
  • ZØYA Returns with Mid-Tempo Anthem of Strength and Self-Worth
  • Estella Dawn Drops First Original of the Year with “Move Down Lover”
  • Follow

    Home

         

    About

         

    Contact

         

    Daily Readership

    Copyright 2025 Kings of A&R     Website Design by PaleBird