Some say the US Media Blitz Backfired on Victoria..
The New York Post gave the show a damning zero-star review, slamming the pop-star turned fashion figure as “relentlessly self-promoting” with “vapid, condescending behavior” in a show described as “an orgy of self-indulgence.” Tom Cruise arranged the arrival of David and Victoria. The EVENT was held in Los Angeles that some described as bigger than 9/11.
The New York Times was no more forgiving in its write-up, describing Victoria Beckham as being “somewhat famous for being sort of famous, and is photographed a lot in Britain.”
America suffering from a ‘Creative Drought‘ makes it difficult for mainstream media to concoct a story that captivates the American public. The ratings are down across the board. More importantly, one needs to ask how we got here? If you want to correct a problem, then you need to trace it back to the root.
Tracing the drought back to its original root is easy. The root was the INTERNET. The INTERNET which was originally used for the military was introduced to the general public. Thats when the Flood Gates opened. The flood gates opened itself to amateurs that produced amateur content. The amateur content diluted professional content causing chaos and havoc.
The result of this mayhem is amateur content Victoria and David Beckham ‘famous for being famous’…..
Another attribute that the INTERNET produced was the ‘lust’ for being famous. When one is consumed with lust it is highly probable that creativity will suffer. The simple definition of lust is having a self-absorbed desire for an object, person, or experience. When one is in lust, they place the object of desire ABOVE ALL things. That means creativity holds second place to lust. With that said, would it surprise you that blockbusters HITS are Scarce? Would it surprise you that Hollywood can’t sell a MOVIE?
Everybody can have a myspace, a facebook, CD’s, merchandise, promotional tools, etc. It doesn’t require thought or creativity, it just requires action. Time Magazine named ‘YOU’ as the MOST IMPORTANT PERSON of the YEAR.
Steve Jobs knew the flood gates were opened and made a fortune on the word ‘i’ that ultimately means ‘YOU’. The iPOD, iMAC, iTunes, iPhone…..Translation? yourPOD, yourMAC, yourTUNES, yourPHONE.
Why is the American Media whoring Victoria and David to the public? Because they want to capitalize on YOU. They are banking that ‘WE’ want to be ‘THEM’, that WE want our initials to be engraved on a BENTLEY, that WE want an entourage of hairstylists, 200 million contracts, plastic surgery. In all honesty, the people who want to be THEM will LOSE. They will never become famous, the lust will only allow them to DREAM about it.
Is the Media out of touch with American Public? Lets hope so. If the Media is not out of touch then the creative drought will continue. The solution is to call it out and find a way to spark creativity.
Bottom Line: As long as the public continue to view this new ERA of self proclaimed idols (Paris, Victoria, Britney), creativity will take a backseat. We cannot replicate our lives through them. Although entertainment is meant to escape, this goes beyond the boundaries and true creativity will be lost. If you don’t believe me, then go find me a MOZART.
More reading…..
Ego Monsters of the WEB – Washington Post
One in 5 people on Earth has Internet – Guardian
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