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Walt Disney takes creative action to reverse declining of CD Sales..

Walt Disney music label Hollywood Records is offering a new CD format with extra features to encourage CD purchases in an effort to reverse declining CD sales. Hollywood Records recently unveiled its new CDVU+ (CD View Plus) format with digital magazine extras, song lyrics, band photos and other extras to boost fan loyalty.

The new format also replaces the traditional CD booklet and plastic jewel case with recyclable packaging. Teen pop punk band Jonas Brothers will be the first act to use the technology when they release their album on August 7. (Reuters)

Bottom Line: It’s about time a music label offered a new CD format despite the digital revolution. It needed an overhaul. Although it may not significantly spike CD sales, the standard CD jewel case is cheap and certainly not sexy. Again, hit records and artists will benefit the most.