As odd as it seems, EMI Music will be giving away DRM-free downloads from its catalog in a U.K. promotion with Burger King.
It works like this…
After the consumer is finished chowing down the burger they will be able to search for, sample, and download a pre-paid EMI Music track from a specially-created microsite after inputting a unique code.
Here is the EMI press release:
“EMI’s recent decision to drop DRM has had a hugely positive impact on our potential to collaborate with brands in order to offer consumers downloads that they can play across all digital music players,” Barney Wragg, global head of digital, EMI Music, said in a statement.
The deal, he added, provides “the perfect platform for us to partner with a wide spectrum of high profile brand names such as Burger King.”
This puts a whole new spin on “Would you like fries and a free song for a 99 cents more”?
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