Selling 6 Million Records in the 21st Century is rare. The music business is a business of ‘exceptions’ and some artists defied the odds including Nickelback. USA Today pointed out an interesting statistic that only just 15 new albums released since 2000 have sold more than Nickelback.

Nickelback enjoyed 100+ consecutive weeks in the top 30 of Billboard’s album chart and sold over 6 Million Records WITHOUT dominating the sex-celeb driven tabloids, gracing the cover of magazines, and giving away free music. Rather than digging up a phony story and kissing up to wannabe celeb Perez Hilton, Nickelback did it the right way.

So what is the right way?

Chad can write a song and the band has radio appeal. Nickelback can be heard on adult contemporary and rock stations. Five songs from the album have appeared on Nielsen BDS’ multi-format national radio airplay chart, all reaching No. 25 or higher. Also, the band never stopped touring. The band toured in 2005 all they way through 2006 – 2007 rarely taking time off.

Nickelback’s catchy rock n roll songs is the main ingredient for success. They write classic formulated rock songs that don’t stray from the big rock sounds of the 70’s and 80’s – big guitars, gritty vocals, well defined choruses, climatic bridges, and soundtrack lyrics. Of course Chris Daughtry delivered the same rock and got the same results with his mega platinum record.

Nickelback’s success fuels the anger of hungry artists and half assed critics who want to re-define rock n roll to their personal taste. As USA Today depicted,’Nickelback’s traditional path to long-term prosperity contrasts with the way other mega-sellers did it’.

Other artists that will eventually top 6 million include Carrie Underwoods ‘Some Hearts’, Kelly Clarkson’s ‘Breakaway’, and The Dixie Chicks ‘Home’.