In 2008, major music companies will continue issuing contracts to artists that involves all types of revenue stream including tickets and t-shirts known as 360 deals. I can’t think of another deal that is going through as much scrutiny as the 360 deal.
Billboard asked some music lawyers how they will respond to 360 deals in the upcoming year.
GARY GILBERT: Labels having a piece of things like touring, where bands can make money without having a hit record, makes no sense if they don’t sell (enough) records.
ANDY TAVEL: Labels need a different mind-set to pull it off. I want them maximizing income and focusing on the artist’s career as a whole, not only on marketing and selling records. Read more here…
Newsletter