A few years ago new artists generally got started by exposing their music on local radio stations and performing local shows. Program Directors at radio stations and promoters at local clubs were involved in discovering artists that had the goods and helped them along the way by promoting their music and the live show hoping it would connect to a larger audience. Unfortunately, new artists working for exposure were left fending for themselves when radio became too corporate.
For years we along with others have been claiming that the internet will be the new platform for exposure and now its happening. Its no longer an idea, its a reality. A recent column entitled ‘Internet Swingers‘ appeared in the NY Post that discusses new talent rising from the internet.
Both Colbie Caillat (Republic) and Sara Bareilles (Epic) have top 10 songs on the Billboard singles charts and both built their buzz on the internet, not local radio. They exposed their music on Myspace, Youtube and other mediums on the web that led them to the top of the pop music charts.
Colbie Caillat spent four months as Myspace’s most played unsigned artist before signing a major deal with Republic Records. Now, she is sitting pretty with 1.1 million albums sold and 2 million paid downloads with her song ‘Bubbly’.
Sara Bareilles shares a similar story. Her record ‘Little Voice’ sold 233k since its July release and topped the iTunes albums chart in her first week long before physical sales and airplay kicked in. Her single ‘Love Song’ which has sold 800k in downloads got its momentum from Myspace, YouTube, and a limited time iTunes giveaway.
Tom from Myspace just earned 5 Stars in music discovery!
Newsletter