An interesting column is posted on Ad-Supported Music Central titled ‘The Myth of Music Discovery’. Idolator also comments on music discovery in their posting ‘Do You Really Care What Your Friends (Or Some Dudes You Don’t Really Know) Have Been Listening To Lately?
At the Leadership Music Digital Summit yesterday there was a session on investing in new music opportunities with the idea that “The next big thing is going to be music discovery”. But Mark Cohen thinks differently, in fact he says:
“The first is that people don’t seek to discover new music – it just happens. They don’t listen to the radio, watch TV or talk to friends for the purpose of discovering new music. This is a byproduct of the intended object of the interaction. The Internet music discovery sites, even with their social networking skins, assume the primary object of interaction to be music discovery. This misunderstanding of consumer behavior will be fatal”.”The second conclusion I draw is that historically the number one source for music discovery – terrestrial radio – is a type of ad-supported music. The extent to which music discovery becomes a successful Internet business is wholly dependent on the success of streaming ad-supported music, as it is the on-line equivalent of terrestrial radio”.
Idolator proclaims, “putting sites that have music discovery as their primary goal in social-networking drag is ultimately a losing game”.
Of course, we believe the internet needs to be cleaned up. To much flow of information and amateur content makes it impossible for the the human mind to sift through the options. Our minds are built to organize and we need a better system that organizes. It’s time for a spring cleaning….
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