MORE Indie Invaders / POSTED BY: KINGSOFAR

A new study says most of U.S. Still Buying CDs:

Americans are still buying CD’s and traditional media outlets like radio, TV, and movies still hold the keys to the music kingdom. Don’t be suprised by this and don’t call it a bunch of bull. If you want the web to hold more influence, it has to be cleaned up and it must be organized. Right now, it’s to dark and chaotic with illegal downloading running rampant, with no respect to copyrights.

“86% of music buyers said they rely on radio, TV or movies to find out about music, while 64% consult family, friends and co-workers, and 51% said online information had no impact whatsoever on their music purchases.

“Seventy-four percent of those surveyed said their most recent music purchase was done at a retail location, compared with 22% who had purchased a CD or download online.”

“With regard to finding out about new music, 68% said the Internet helped them find out more information about an artist they were already aware of, while 57% said they used online resources (e.g. artist/label sites, streaming samples, Web radio, e-mail promotions) to introduce them to new artists.”

For a more in depth insight of the study, go to Digital Media Wire or Coolfer.

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