MORE Indie Invaders / POSTED BY: KINGSOFAR

Interview: Edgar Bronfman CEO of Warner Music Group talks to Chrystia Freeland, US Managing Editor of Financial Times.

Edgar says digital sales are still narrowly focused on ringtones and iTunes but it will eventually grow rapidly and expand beyond those platforms. Edgar doesn’t believe uniform pricing is appropriate for artists. When will the music industry return to growth? (He says) no one knows..

The transformative surge of the internet has every business scratching its head. The general criticism of the music biz is it has been to slow to adapt to technology.

Edgar says even if we were the most ‘forward thinking’ people, no one has shown him yet what we (record industry) could have done. No one showed him a business model that worked that he failed to adapt.

Edgar says once the mp3 file became transferable across every computer in the world there was no technological business model to take advantage of that. We certainly agree to that..

The Bottom Line: When will the music biz return to growth? when we have a resurgence of new interesting artists that will offer a full body of work.

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