Total Request Live the series on MTV that features popular music videos will soon shut down after 10 years on the air. TRL was used as a promotion tool used by musicians, actors, and other celebrities to promote their newest works to the teen demographic.
MTV pulled the plug because the popularity of music videos perished along with the TRL artists including Britney Spears, Christina Aguilera, N’Sync, Eminem, The Backstreet Boys, Blink-182, and Jessica Simpson.
The writing was on the wall at this year Video Music Awards when the German boy band Tokio Hotel walked on stage and grabbed the moon man trophy for Best New Artist. Long gone are the days when N’Sync was as popular as Sarah Palin, instead it’s Tokio Who?
Today’s Best New Artist is the artist no one knows about.
“The show spent ten years cycling the worst of pop music into daily rotation. And while you’d think that a decade in the biz would confer some legitimacy onto the show, you’d be wrong: Its Nielsen score actually peaked in 1999, after a mere year on the air”. (Wired)