Jean Bernard Lévy, the chief executive of Vivendi, remains optimistic and told the Financial Times that he is predicting strong revenue growth from Universal Music.
Vivendi is increasing music sales by striking a deal with Nokia. For instance, Nokia will charge a premium for handsets that allow consumers to download unlimited music. Universal also struck a deal with Myspace and hope to shake hands with Apple in the distant future.
Levy also said that the music industry is close to bottoming out and he remains focused in developing new business models and new sources of revenues.
“We are working with all the big names in the field of internet, in the field of telecom equipment companies, big media companies and this is a big opportunity,” says Levy. “I really believe we are at the turning point for the music industry and I didn’t say that two years ago.â€