The Telegraph posted an article titled iTunes ‘under threat as bands take their business elsewhere‘.

AC/DC’s 1980 Back in Black album will soon surpass Michael Jackson’s Thriller to become the biggest-selling album ever (50 million+) and it won’t be available on iTunes.

“We don’t make singles, we make albums,” says AC/DC guitarist Angus Young. “Way back in the Seventies, we drew these figures on the back of an envelope for our record company. “We showed them how much they earned from us if we sold one million singles and how much they earned if we sold one million albums. The difference was staggering. “That was to get them off our back because we only very grudgingly release singles. Our real reason is that we honestly believe the songs on any of our albums belong together.

“If we were on iTunes, we know a certain percentage of people would only download two or three songs from the album – and we don’t think that represents us musically.”

We all know iTunes changed the way how we consume music. For instance, “Katy Perry has sold 2.2 million downloads of I Kissed a Girl on iTunes, but only 282,000 copies of her album.”

Here is a tip. If you can sell abums without iTunes that means you have a loyal fanbase. It means that you’re more than a singles act unlike Katy Perry. New artists on the scene should approach music like Angus Young. Don’t think singles, think songs – or make albums instead of singles. In other words, you want your entire album to be a single. This is how real artists approach their creation, maybe then you will sell 100,000 records a week for an entire year.