Sources told Kings of A&R several weeks ago that an act known as
Hyper Crush were buzzing among industry execs in the west coast. Those sources attended a Hyper Crush performance and thought it was a cruel joke, in fact, one source said, “This was the most horrible act I ever saw, I cannot believe I was sent here.” Regardless, we at KOAR forgot about this story until we woke up today and read in the Los Angeles Times that the hip hop/elecronic act Hyper Crush inked a deal with Motown/Universal.

What caught the attention of the act was their myspace according to the Times. Hyper Crush has two tracks at nearly a million ‘plays’ and just over 71,000 ‘friends.’ You can decide for yourself if Hyper Crush will be the breakthrough act of the decade, regardless, is the record business still using myspace friends and the number of plays as a sole indicator to sign artists? If the music business approaches 2009 as the same as 2008, serious trouble will linger around the corner.