The Financial Times posted a column titled ‘Music industry looks to internet for revival‘ which talks about the possibility of major record labels creating their own video site.

Major music labels are faced with lack luster revenue streams via YouTube and are looking for new ways to expose their artists and generate revenue. Labels are quite unhappy getting paid a few tenths of a cent for a streaming video on YouTube and apparently are looking at several options.

Music labels could end up partnering with Hulu, website that offers ad-supported streaming video of TV shows and movies from NBC and FOX. It seems Hulu remains the most obvious option at this point. Supposedly, advertisers are more comfortable with Hulu’s professional content rather than YouTube’s amateur ‘anything goes’ content.